Why Google is so successful:
What really sets Google apart from its competition, of which there is plenty?
In this article we will discuss some of the factors which has turned Google into the international conglomerate and success story which it is currently today.
The web is changing, becoming more of a social environment where people are sharing things as they find them and there is plenty of development and encouragement of this type of web browsing.
Google was set-upp by Larry Page and Sergey Brin in 1997 to provide a
search engine service. The name is derived from the word “googol” the mathematical term for a 1 followed by 100 zeros.
Google’s philosophy, revolves around providing the “best possible user
experience possible”. Their original idea was to index as much of the web as
possible and provide the best possible results for search phrases. The
founders firmly believed that if they focused solely on the user, then all else
would follow – Its fair to say that this has definitely been the case![ad_2]
Google’s employees, a large proportion of which are based in Silicon Valley,
having a very unique working environment, where they are actively
encouraged to develop their own ideas for 20% of the time which they
work. As you can imagine, this is part of the lifestyle which has generated
the continuous new developments which Google is continually making.
It is estimated that Google’s search formula tweaked over 500 times per
year, which provides further demonstration of how flexible the business is
required to be to provide the best possible search engine results.
Google has introduced the term Page Rank, which is a complex algorithm
which Google has developed to measure how important certain pages are.
There are allegedly more than 500 million variables and more than 2 billion
terms. This goes some way to demonstrate the complexity of the business in
which Google operates.
Google’s current areas of business include Search Engines, Google Docs (an
online version of Microsoft Office, which enables the live sharing of
documents), YouTube, Google’s video platform, Google Buzz, which is
similar to a combination of Twitter and Facebook, Google has developed its
own mobile phone operating system the Andriod, Google earth, which
provides images of the earth and whole host of other amazing services!
Google’s primary revenue stream is through its provision of advertising
through AdWords. This is the service which generates relevant advertising
which displays adverts whenever you search on Google, and also a whole
host of other websites. Google basically charge advertisers for every time
their link is clicked (subject to certain terms).
From the advertisers perspective this means that you can generate traffic
from extremely relevant search terms. Google allegedly generates 97% of its
revenue through AdWords which demonstrates how successful this has
If you are thinking of advertising using Google AdWords the more popular
the keywords the more expensive these will be, as you have to place a bid
for the price which you are prepared to pay for a particular click on a
search phrase. If you are considering this type of model, do some testing
before you commit to thousands of pounds or dollars worth of advertising
as it is imperative that you make sure that you website is converting
Some of the proposed services from Google over the coming months and years apparently include the following:
Social searches will generate results from your social network. So when you search for a term your results will include those which have been generated from your social network.
There was a recent deal transacted last year with twitter which provides
live updates from twitter which are contained within search engine results.
Google Googles which is a service which provides search engine results
based on images which you input! The testing that I have seen was
somewhat dubious, but I’m sure that this will be refined to Google’s usual
So in summary the things which have made Google so successful is their
ability to adapt, their work ethic, their philosophy, their aggressive stance in
terms of acquiring business which they believe add value to their services,
and most importantly providing an outstanding service to its users.