google garage digital marketing | What Is Digital Marketing?

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google garage digital marketing, Unless you have been asleep for the past 20

years, you will have noticed that digital content is dominating the

marketplace. From the explosion of internet entertainment to new mobile

technologies, these ever-expanding platforms not only allow us a wider

range of options for communication and play, but they also open up new

pathways for brands and companies to communicate directly with

consumers.google garage digital marketing

The exciting new field of digital marketing offers new

opportunities to connect with your clientele, often times at a fraction of the

cost of traditional marketing methods.

Digital marketing essentially breaks down into two different categories:

push content and pull content. Pushed content most closely resembles

traditional marketing methods, as it is unsolicited and generally speaking,

more broadly targeted. Types of push content include banner ads on

websites or blogs, pop-up ads, or certain kinds of email. These are great for

building brand awareness and reaching a larger audience. However, one

must be careful that their push marketing efforts not be too overwhelming:

Consumers are likely to mark your messages as spam, blocking them and

effectively making your pitch useless.google garage digital marketing

Too much cannot only be a waste of your marketing budget, but can also

lead to the loss of valuable customers.

Pull content is better suited for building a relationship with a customer

since it involves them opting to receive communications. Social media,

subscribed emails, and text messages are different type of pull content

sources in digital marketing. Companies often offer exclusive deals or

coupons through these feeds in order to attract followers and subscribers,

thereby spreading the message to more people.google garage digital marketing

Both push and pull content can be used in concert to execute a digital

marketing campaign. Often times, this is the most useful way to share

information with consumers. However, brands must be just as savvy online

as they are with any other marketing campaign. Since these campaigns can

be done faster and cheaper, it can lead to mistakes such as typos or broken

website links making it through to the end user. These types of errors can

be incredibly damaging to a campaign, so diligence and proofing is

necessary.

Another consideration during a marketing campaign using digital

means is the device on which your message will be seen. As any

smartphone user will know, the experience of reading something on a

three-inch screen is vastly different than reading it on an 18-inch screen.

Marketers must be conscious of their design and copy choices when crafting

a digital message – it is not a one-size-fits-all type of situation. In fact, entire

books and marketing classes have been devoted to creating effective

campaigns for individual platforms, such and mobile devices and the

myriad social media sites currently out there.

At the end of the day, traditional marketing and digital marketing are most

effective when they are used together. While we are connected to our

computers, smartphones, and tablets during increasing amounts of time

during the day, we can’t stare at a screen forever.

https://qisar.pro/home/digital-marketing/
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Source by Andrew Stratton

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