Google Ranking Factors Overview

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Google ranking algorithm

This is a short overview of the number of factors Google takes into

consideration in their ranking algorithm. So, this is what actually is in this

ranking algorithm.

Domain level link features aka “Domain authority” is the first ranking

factor. You can think of the domain authority as all the links from other

websites pointing to all pages of your website. As well as appreciating the

content on your website (keywords) Google also cares about the

relationships of other website with you site through linking to your pages.

There are a lot of features in the Google algorithm on domain authority eg

number of links, quality of the websites linking to your site, etc.

The second factor is page level link feature or “Page authority”. As opposed

to domain authority which look at all links to all pages of your website,

page level authority index is only looking at the page level.

Next on the list is page level keyword and content features aka “Keyword

targeting”. This is all about your focus keywords. If your keyword is “mobile

phone repair” you would probably make sure your website has the exact

keyword phase you’re targeting. Because of Google topic modeling

algorithm it is advised to also include topical variations of your chosen

keyword. Topical variations are the connected or related keywords, in our

case with the mobile phone repair these can be “screen”, “battery” or phone

models or manufacturer names.Google Ranking Factors

Page level, keyword agnostic features are another ranking factors. These

include page loading speed, mobile friendliness, content uniqueness, size /

length etc. If many people search for a specific keyword on mobile and you

want to be found on search results you have to make sure your webpage is

mobile friendly. Likewise if people are searching for an in-depth topic and

looking for a latest specific study on the web and you want your website to

feature in the search results your website needs to have a very specific page

with a unique and relevant content.Google Ranking Factors

Engagement, data query and traffic. This factor have been making a

breakthrough, several years ago no one even considered it as one of the

ranking factors. When I talk about engagement, traffic and data I mean

things like pogo-sticking and query success.

Pogo-sticking is best described using an example. Let’s say you search a

keyword on Google. After submitting your query Google displays a list of

results. You then click on the first result in this list and go to the webpage

but then immediately come back to the search list and click on the second

result. What it indicated to Google is that the first result is not the best one

because you did not spend time exploring it but instead came back and

selected a different one. You need to make sure this does not happen with

your website because this is a metric of a successful query or good

experience which Google is paying close attention to.

Domain level, brand features. Another factor that Google likes to see. This

includes direct visits, branded search, brand affinity. What is means is that

Google looks at your domain and says “Okay, this domain is really

connected to a particular topic … let’s rank them higher to this topic

queries”. For instance, you might have seen many hotel reviews from

TripAdvisor. So if you search for a holiday or hotel review you will often

stumble upon and result from TripAdvisor. And after interacting with the

TripAdvisor webpages, you add their brand name to your next hotel review

search query. And what it tell Google is “maybe when people are performing the search without the brand attached we should be ranking

this brand higher in our results”.Google Ranking Factors


Similarity to the domain level, brand features, domain level, topic and

keyword associations is a connection of your domain name with a specific

topic or keyword. For example, an online marketing and SEO

software provider, has a positive association with the keyword “SEO”. If you

add to your queries this keyword webpages are most likely to be

in the search results. This is because Google has a topic association with

Moving on to the next factor, which is domain level, keyword agnostic

features. Like the page level agnostic feature this factor is focusing on the

domain level. Things like TLD extension, spam level, trust signals, traffic

data are all elements of the domain agnostic features. TLD is top level

domain,, and so on. Google would check things

like is this domain flagged up a spam, is it registered in a way other trusted

domains are, does it have contact information, etc.

Social engagement feature. This is the last but not the least important

ranking factor. It is argued that this factor is not very important, though

more and more recommendations from leading SEO analytics providers

highlight its indirect role in the ranking algorithm. This factor includes

tweets, Facebook, Google+ likes and shares.

Source by Anton Sirik

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