Digital Marketing Degree, I am currently enrolled as a student at the
University of Michigan Dearborn College of Business.
My majors are Digital Marketing and Information Technology Management.
I think the weight of this duel degree will carry a special edge upon
entering the business world.
UofM Dearborn was one of the very first schools to offer this specialized
degree in Digital Marketing. It is important to understand how this degree is
different than a normal Marketing degree and the ramifications it will have
for the business world.
Why is this degree so important?
The US Bureau of Labor Statistics show that the market research analysts
and marketing specialists increase in number is at 32% expectancy during
2012-2022, surpassing the national average of merely 11% for other
professions. This is clear evidence that not only will jobs in this field be
available, but businesses will be actively seeking out candidates to fill these
positions. Commonly, a business faces a dilemma when looking to hire
digital marketers. They must either hire a person skilled in regular
marketing that must be trained extensively or they must hire in a seasoned
digital marketing veteran that requires a much higher salary. Businesses
instead will now be looking to fill this void with students that have this
More and more businesses are moving their marketing campaigns to focus
heavily on their online platforms.
The perks of marketing this way are more extensive than merely reaching a
wider audience than other marketing means.
Online marketing allows for real time analytics to be transferred
back to the people running the campaign.
This allows the business to alter
and change their campaign as they see fit. Also, in this day and age
information is king. Digital marketing allows for companies to collect their
own information and data free of charge.[ad_2]
Here at the University of Michigan Dearborn,
we have classes that focus mainly on digital marketing and are
supplemented with traditional marketing courses. These classes range from
learning how to rank a webpage on the first page of Google to processing
and transposing data analytics in a meaningful way.
he core classes
required for the digital marketing major are as follows:
- Digital Consumer Search and Marketing
- Communications Strategy and New Media
- Digital Analytics and Content
- Marketing and Research
- E-tailing and Retailing
From here a student must also choose two of the following classes:
- Managing Electronic Commerce Systems
- Understanding Consumers
- Marketing Management
- Global Marketing and Consumer Culture
- Database Systems 1
- Advanced Computer Applications
All of these requirements are in addition to the normal classes needed for a
Bachelor’s in Business Administration.
The uses of this degree are endless.
A person with this degree is equipped to
handle social media pages,
website management, content management,
digital analytics, etc.
With everything going digital these days, it only make
sense that marketing will continue down this path too.