Digital Marketing Degree at UofM Dearborn

Sheer with friend

Digital Marketing Degree, I am currently enrolled as a student at the

University of Michigan Dearborn College of Business.

My majors are Digital Marketing and Information Technology Management.

I think the weight of this duel degree will carry a special edge upon

entering the business world.

UofM Dearborn was one of the very first schools to offer this specialized

degree in Digital Marketing. It is important to understand how this degree is

different than a normal Marketing degree and the ramifications it will have

for the business world.

Why is this degree so important?

The US Bureau of Labor Statistics show that the market research analysts

and marketing specialists increase in number is at 32% expectancy during

2012-2022, surpassing the national average of merely 11% for other

professions. This is clear evidence that not only will jobs in this field be

available, but businesses will be actively seeking out candidates to fill these

positions. Commonly, a business faces a dilemma when looking to hire

digital marketers. They must either hire a person skilled in regular

marketing that must be trained extensively or they must hire in a seasoned

digital marketing veteran that requires a much higher salary. Businesses

instead will now be looking to fill this void with students that have this

pertinent degree.

More and more businesses are moving their marketing campaigns to focus

heavily on their online platforms.

The perks of marketing this way are more extensive than merely reaching a

wider audience than other marketing means.

Online marketing allows for real time analytics to be transferred

back to the people running the campaign.

This allows the business to alter

and change their campaign as they see fit. Also, in this day and age

information is king. Digital marketing allows for companies to collect their

own information and data free of charge.


Here at the University of Michigan Dearborn,

we have classes that focus mainly on digital marketing and are

supplemented with traditional marketing courses. These classes range from

learning how to rank a webpage on the first page of Google to processing

and transposing data analytics in a meaningful way.

he core classes

required for the digital marketing major are as follows:

  • Digital Consumer Search and Marketing
  • Communications Strategy and New Media
  • Digital Analytics and Content
  • Marketing and Research
  • E-tailing and Retailing

From here a student must also choose two of the following classes:

  • Managing Electronic Commerce Systems
  • Understanding Consumers
  • Marketing Management
  • Global Marketing and Consumer Culture
  • Database Systems 1
  • Advanced Computer Applications

All of these requirements are in addition to the normal classes needed for a

Bachelor’s in Business Administration.

The uses of this degree are endless.

A person with this degree is equipped to

handle social media pages,

website management, content management,

digital analytics, etc.

With everything going digital these days, it only make

sense that marketing will continue down this path too.

Source by Kevin Bechard

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